Dupe Score 89
Concealer
Tarte vs e.l.f. Cosmetics
shape tape concealer and brush – Instant Full Coverage… · Camo Color Corrector for Dark Circles, Hydrating…
92% matchSave 84%
Side-by-side comparison
TartevsMaybelline
shape tape concealer and brush – Instant Full Coverage…·New York Fit Me Liquid Concealer Makeup, Natural…
Side-by-side look at Tarte shape tape concealer and brush – Instant Full Coverage… ($24.65) and Maybelline New York Fit Me Liquid Concealer Makeup, Natural… ($5.0) in the concealer category.
Dupe Score 82Strong dupe
88% matchSave 80%
High confidenceShop the dupeAll dupes for this productTarte brand hubLuxury pick
Tarte
shape tape concealer and brush – Instant Full Coverage…
$24.65
$24.65
Budget dupe
Maybelline
New York Fit Me Liquid Concealer Makeup, Natural…
$5
$5
| Spec | Tarte | Maybelline |
|---|---|---|
| Category | Concealer | Concealer |
| Finish | Varies | Varies |
| Coverage | Varies | Varies |
| Volume | N/A | N/A |
| Unit Price | $24.65 | $5 |
| Skin Type | All | All |
| Tags | Luxury | Budget |
Our verdict
For a fair comparison, weigh formula claims, shade/finish, and wear time — not just price. Maybelline New York Fit Me Liquid Concealer Makeup, Natural… undercuts Tarte shape tape concealer and brush – Instant Full Coverage… by about 79%, but the luxury option may still win on texture, longevity, or shade match depending on your priorities.
Price drop alert
Notify me if this dupe gets cheaper
We watch Maybelline New York Fit Me Liquid Concealer Makeup, Natural… (currently $5) and email you when the price drops.
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